Olive Wellness Institute: Brand design and direction
The Olive Wellness Institute is one of the leading platforms for olive-related science, nutrition and health information.
Having worked with the Olive Wellness Institute since it’s inception, I have supported their marketing and brand team to establish and embed their brand identity across print, packaging and online channels.
A small selection of work undertaken shown below.
The challenge they faced was comparing different types of oils but remaining brand agnostic. The solution was developing a suite of 22 vector illustrations covering all types of oil (with a recognisable structure without any type or branding). The team then developed a scientifically robust comparison tool on their website that allowed researchers to comparison multiple types of oil to extract the information they needed.
- Art direction, Design, Vector Illustrations, Packaging Design - Cora Muccitelli
- Photography featured (copyright Olive Wellness Institute)