Hydralyte

Hydralyte is the leading oral rehydration brand in Australia and New Zealand, which led to its acquisition by Prestige consumer healthcare Inc.

During my time working at a creative lead for Hydralyte, the brand grew exponentially; becoming a market leader and the number 1 ORS brand in Australia.  I led the end-to-end creative remit, defining and overseeing brand expression across packaging, photoshoots/TVCs, in-store activations, events and digital.

After the acquisition of the Australian business, I was asked by the original chairman and CEO to rejoin them as they launched the brand in the USA market; after building such a strong brand presence in Australia in previous year. An incredible opportunity that allowed me to work with partners such as Vayner Media.