BTW Media: Brand Development and Design

BTW Media are an award-winning PR and media specialist agency based in Sydney, working with top tier organisations and leaders to navigate the media landscape.

I was approached by TV and radio Journalist and founder, Jessica Ridley to work with her media production company, BTW Media, on their new online training course.
Jess wanted to stand out from others within her sector and offers a more visually engaging way to deliver her media training. Whilst exploring solutions, I realised to deliver the right outcome, BTW media’s branding needed some alignment to create a stronger and more uniform presence. This made a huge difference to developing a visual direction for the course and allowed me to leverage their core brand colours through the content and introduce animated illustrations (alongside media snippets & live demos) to fully convey the course material. The result was a more visually diverse course, differentiating them from competitors whilst also allowing them to have an overall more polished presence across all their business touch points.

To view the live project, click here